As the North American market prepares for the transition to Southern Hemisphere citrus, Capespan North America’s CEO Mark Greenberg says the fresh fruit supplier is approaching the period with “reasonable expectations and with moderate optimism”.

The principle of "optimum production and maximum profit" is very old and it is the most important principle in the agricultural industry as all the different disciplines are involved in the implementation of the principle.  Specifically, because it determines the profitability of farming enterprises without which financial survival is not possible.

Increasing the combined profitability of all the business enterprises across the individual industries in the primary, secondary and tertiary sectors of the economy is the only way to create economic growth. The profit motive is the main driver of economic growth in a capitalist economic system based on the private ownership of all the factors of production, such as land and raw materials, capital, labour and management, while its prices, utilisation and mobility are basically determined by the market forces of supply and demand.

The fact of the matter is that food security can only be sustainable if food production is profitable.

READ the Full article by Downloading the file on the Yellow Link on top in PDF Format.

The Peruvian mango season is almost over and the European market is switching to African imports. The first mangoes from South Africa and Cote d'Ivoire are already on the market.

While expectations for the South African citrus export forecast were high at the Citrus Growers Association’s (CGA) summit early last month, with the nation predicted to send a record 137 million boxes overseas, some in the industry have warned that exports may be lighter than previously anticipated.

The European Commission’s Director of Trade Defense, Leopoldo Rubinacci, has reportedly said that Brussels will study the possible activation of the safeguard clause in the trade agreement with South Africa amid an ongoing crisis in the Spanish citrus sector.

With Easter around the corner, the expectation is that most vegetable commodities will experience an increase in demand which will in turn drive up prices, some more than others.